Founder and Her Vision

CREARTIF was founded by Dr. Vedrana Savic who is a passionate contemporary artist, as well as a global corporate strategist, senior advisor, and published thought leader on issues shaping the future of business, society and environment.

This new boutique venture is centered on improving self-leadership by looking inwards. Utilizing contemporary visual art, she endeavors to “render the invisible power visible,” delving into themes that necessitate profound inner exploration. Notably, her art encapsulates narratives of triumph, joy, uprooting oneself, summoning the bravery to embrace uncertainty, and allowing the emergence of a renewed self, time and again.

Her vision is to combine positive psychology principles with visual art, fostering an internal conversation aimed at igniting inspiration for those seeking to uncover their authentic selves and cultivate a more fulfilling “inner life”.

Vedrana explicitly connects the vivid aesthetic dimension of her visual compositions with the subconscious undercurrents of our external aspirations and internal quests for meaning.

Through her artistic expression, she delves into three fundamental inquiries:

1. How does our internal landscape evolve amidst worldly achievements?
2. What pathways lead us to (re)establish a profound connection with our inherent strength?
3. Why is allocating time for joy, rest and introspection a vital component in nurturing our overall well-being?